Over the past 15+ years, I’ve worked across Sport, Music, Fashion and Retail, shaping stories, spaces and experiences through creative direction and experiential design.
Currently, I work with the Global Brand Creative team for adidas Originals, helping shape the creative vision that defines how our brand shows up in the world. We translate strategy into culturally resonant experiences and storytelling. We develop and codify creative frameworks that establish the brand’s look, tone, and feel across platforms, markets and cultural moments.
My experience beyond creative spans an expert level of production, project & budget management, complex stakeholder and client–agency dynamics, million-plus project scopes, and collaboration with AAA talent.
Me...I’m a curator at heart.
Curious. Detail-obsessed. Creatively bold when the obvious isn’t enough.
I lead by bringing clarity, momentum, and connection. Equality, gratitude, shared ownership are for me, non-negotiable.
I build best with people who are kind, ambitious, and unafraid to push boundaries.
Note: Due to project confidentiality, a more in depth curation of work across mediums is available on request.
2022 - Present
adidas AG, Germany
Senior Art Director & Brand Experience Lead
2017 - 2022
adidas AG, Germany
Senior Creative Producer
2014 - 2017
Missouri Creative, London
Senior Account Manager
2010 - 2014
Account Management at BBH, Artist Management, Freelance Styling
adidas AG, Germany
Senior Art Director & Brand Experience Lead
2017 - 2022
adidas AG, Germany
Senior Creative Producer
2014 - 2017
Missouri Creative, London
Senior Account Manager
2010 - 2014
Account Management at BBH, Artist Management, Freelance Styling
University of the Creative Arts, London
BA (Hons) Fashion Promotion, Imaging & Experience
2006 - 2009
Central St. Martins School of Art, London
Foundation Diploma in Art and Design (First)
2005 - 2006
BA (Hons) Fashion Promotion, Imaging & Experience
2006 - 2009
Central St. Martins School of Art, London
Foundation Diploma in Art and Design (First)
2005 - 2006
Royal High School, Bath
(Early Education)
Graduate 2005
(Early Education)
Graduate 2005
Honors & Awards:
Gold Winner - Fashion Innovation Award
London Graduate Fashion Week
2010
Brand Strategy
Art Directrion
E2E Concept Creation
Interior Design & Styling
Visual Merchandising
Project Management
Creative Production
Casting
Art Directrion
E2E Concept Creation
Interior Design & Styling
Visual Merchandising
Project Management
Creative Production
Casting
Photography
Color Theory
Neuroscience
Floristry
Cert. Massage Therapist
Color Theory
Neuroscience
Floristry
Cert. Massage Therapist